You finally get time to write a blog post.  You sit down at your computer and get ready to start typing, but nothing comes out.  WRITER’S BLOCK

Do you ever feel like coming up with fresh content ideas all the time is a little tiring?  I feel that. You are here at the right place.  This blog post explores examples of blog post types, and how to optimize each one for Search Engine Optimization (SEO).

Disclaimer: This post may contain affiliate links, which means I may receive a commission, at no extra cost to you, if you make a purchase through a link. Please see my full disclosures page for more information.

Examples of Blog Posts

01. Cornerstone Content

These foundational blog posts are good for explaining to someone, who has never visited your website before, what it is all about.  Think of it as your “core content”.  

It is the most important kind of blog content (Note: you want to rank highest for your cornerstone content). These informative posts are typically longer, as they are more descriptive and provide you with complete information about the blog topic.

Many of the other blog posts you write will link back to your cornerstone content.  Make it good and keep it updated!

02. Evergreen Content

The information in these blog posts always remains relevant and “fresh”. This content is also important to SEO because its long-term relevance will continue to bring you blog traffic, long past the time it was published.  

Tip: Since the blog topic remains relevant, you can also repurpose this content at a later date, saving you time.

03. How-to Posts and Tutorials

Everyone goes to the internet when they are trying to figure out how to do a task, right? That makes this type of content wildly popular.

(NOTE: Stuck trying to think of an eye-catching headline for your blog post? Make it a “how-to” article!)

I use these types of articles frequently, like this one right here.

Hey, speaking of eye-catching headlines, I’ve got a list of 85, sitting right here for you.  They can be applied to any niche. Just enter your email address below and the 85 blog post ideas will be sent directly to your inbox (check your spam folder if you don’t see it).

04. Lists

I refuse to call them listicles.  I don’t know why, but that word drives me crazy…I digress. These types of articles are easy to read with numbered points.  They can be short and sweet, or more detailed.  You’re the boss here.  This blog post is an example of a list post.

05. Blog Series

Take a look at your editorial blog calendar (where you have planned out your blog content in advance) and find blog posts with related topics.  You can combine those posts into a Blog Series or Email Series for your subscribers.  A blog series covers a lot of valuable information for your readers but cuts it up into bite-size chunks to make it more digestible.

06. Product Reviews

These blog post articles are a deep dive into a certain product, to give your readers more information about it.  These are the PERFECT types of posts for your affiliate marketing products.  You could even do a detailed review of two products in one post and compare them. 

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.

Michael Jordan

^^^ What’s with the random quote in the middle of the post, that has nothing to do with the actual blog post? I try to include a motivational quote into every blog post that I write, for those days that you feel like giving up your dream of blogging. ^^^

07. Resources Post

I have a resources page that is accessible in my website header.  It lists out products that I have personally used and highly recommend for my readers to achieve their goals because that’s what those products did for me.

This type of content can also be turned into a blog post and bring in more website traffic.  Resource posts provide your readers with your most valuable recommendations, and also provide you with another perfect avenue for listing your affiliate marketing products.

08. Roundup Post

Readers love this type of blog post, because it combines several products or services into one easy post. You can create a roundup of your own content, or external linking (but you should probably get another blogger’s permission if you link them in your round up post.)

09. Guest Post

Someone else writes content on your blog.  They will also likely provide you a backlink to your blog (hello SEO!).  It doesn’t get any better than that, does it? Are you interested in guest posting on this blog? I’d love to have you! Contact me via my contact form!  I’d be willing to repay the favor and do the same for you.

10. Sponsored Posts

One of the most common questions I get from my readers is how to make money by starting a blog. Well, sponsored posts are a way that bloggers can generate income.

In collaboration with a brand, you agree to write a blog post on your own blog, about a product or service, and receive payment for it from the brand.  Sometimes brands reach out to you for these types of posts, or you can even pitch yourself to a brand.

You may want to get together a media kit if you are going to pitch to brands (a media kit details your niche, your experience, and your audience analytics for the brand).

Of course, I already have a media kit template done for you. All you have to do is enter your email below and it will be sent straight to your inbox.

11. Seasonal Post

These posts can be related to holidays or seasons.  You need to start planning for these posts, at least 2-3 months in advance (actually, I think you should probably plan out your content this far in advance for everything).

12. Personal Posts

I am not a fan of these, because simply put, your readers are not here for you. They are here for themselves,  and a personal post could scare them right off. 

If you do this type of post, it has to be carefully done. You could use this type of post to relate further to your readers, by letting them know you have been in their shoes before, and so you are the perfect person to help them solve their problem, like I did here.

Even with all of these content options, it can sometimes still be difficult to decide what to write, especially consistently. You can use the above ideas for types of blog posts to create, and the freebie I offered, for eye-catching headline ideas.

What a Blog Post Must Include to be Considered High Quality

In addition to writing original and valuable content, a high-quality blog post must include

    • An eye-catching headline to draw your reader in
    • Include headings and subheadings to make your content easy to read and skim.
    • Target keywords for SEO
    • A clear call to action
    • If you include images, make sure you can legally share them (you took them yourself, or purchased a license to share someone else’s photos) and make sure the images are not so large that they will slow down your site speed (if people have to wait for your site to load, they’ll have moved onto the next blog before you can blink).
    • A pinnable image for your reader to pin the blog post to Pinterest
    • Word count over at least 1500
    • Create original content
    • Proofread before publishing 
    • Provide a freebie/opt-in/lead magnet
    • Include links to related blog posts you have written within your content
    • Update the content as needed
example of blog ideas

Keyword Research

Before you even begin writing your example of a blog post, you must do adequate research to find relevant keywords, and decide which target keyword you want this blog post to rank for. 

Search Engine Optimization (SEO) is the implementation of certain practices that help your blog post to rank higher in the search results. 

There are several, in-depth facets of SEO, but one of the important ones to consider is including relevant keywords in your blog post.  Specifically, you want to make sure to include your targeted keyword in the:

    • post title
    • meta description
    • first paragraph
    • headings
    • sub-headings
    • conclusion
    • Alt-text, name and description of images

Blog Post Structure

SEO also favors a certain structure for blog posts.  You should include specific heading tags in each example of blog post:

    • H1 (another name for your Post Headline.  There should only be one of these per post.)
    • H2 (Headings)
    • H3 (sub-headings)

These are simply used to separate the headings from the rest of the content, and makes your post easier to read and skim.

Consistent content creation can be exhausting, especially if you are wearing all the hats of your business as a solopreneur. I hope these examples of blog posts will gives you some fresh content ideas. Don’t forget to sign up for the 85 blog post ideas to be delivered to your inbox!

Thank you for hanging out with me and reading this blog post. If you enjoyed reading it, feel free to share on Pinterest, or simply tell me in the comments. 

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